UNIQLO Pure is seeking a growth-focused Head of Performance Marketing to lead, build, and scale a high-impact marketing function. This role is not just about managing campaigns—it’s about owning paid acquisition efforts, driving real business growth, and shaping long-term marketing strategies. The ideal candidate will have full ownership of performance marketing, working cross-functionally to optimize messaging, audiences, creatives, and landing experiences.

Responsibilities:

• Lead paid acquisition efforts across the business, from strategy to execution.
• Build and manage a performance marketing team or external partners/agencies.
• Set and manage growth targets (CAC, ROAS, LTV, payback period, contribution margin).
• Work cross-functionally with content, creative, product, and data teams.
• Develop a robust testing roadmap to optimize messaging, audiences, and creatives.
• Stay ahead of industry trends, platform changes, and new technologies.
• Translate marketing performance into insights for leadership, investors, and stakeholders.

Skills Required:

• 5+ years of experience in performance marketing, with 2+ years in a leadership role.
• Proven track record of scaling paid acquisition with budgets of $5,000/month and beyond.
• Experience across multiple channels (Search, Social, Display, Native, etc.).
• Strong analytical mindset with expertise in CAC, ROAS, CLTV, and blended performance.
• Proficiency in GA4, GTM, and CRO tools (e.g., Hotjar/Clarity).
• Fluent in English (bonus for other European languages).
• Proactive, strategic, and data-driven with a bias toward action and ownership.

What We Offer:

• Competitive salary + equity/options + performance bonuses.
• Full ownership of the performance marketing function.
• Flexible, remote-first environment.
• Work alongside experienced founders, operators, and investors.
• Clear path to VP of Growth / CMO level as the company scales.