Marc Kirsten GmbH is a fast-growing premium beauty brand with global ambitions, currently focused on building deeper audience connections and long-term brand visibility. The company seeks to expand its presence through smart strategic initiatives rather than routine content posting.

Role Overview:

We are hiring a Part-Time Social Media Strategist to lead brand positioning, trend spotting, and recognition-building strategies. This role is remote and strategy-only, with a preference for Dubai-based candidates who can join occasional in-person meetings. The strategist will audit existing brand presence, recommend content directions, and contribute to campaign and creative briefs.

Key Responsibilities:

• Audit current brand presence across social and paid media channels.

• Propose refreshed content direction including brand voice, hooks, content pillars, and platform trends.

• Identify storytelling and engagement gaps with actionable strategic solutions.

• Collaborate with internal content and advertising teams for aligned messaging.

• Provide competitor and market insights focused on Dubai and US markets.

• Contribute to campaign strategy and creative direction (not routine content creation).

Requirements:

• Minimum 3 years of experience in social media strategy (not content posting).

• Strong knowledge of Dubai and US beauty/lifestyle markets.

• Experience working with DTC brands in beauty, wellness, or fashion sectors.

• Expertise in hooks, tone of voice, platform trends, and brand positioning.

• Ability to submit portfolio samples: brand guides, campaign plans, creative decks, etc.

• Bonus: Availability for occasional strategy sessions in Dubai (not mandatory).

What to Include in Your Application:

• Portfolio or folder showcasing past strategic brand work.

• Example of a campaign you led, including results or visuals.

• Sample of platform-specific strategy (e.g., Instagram, TikTok).

• Creative direction sample (brand voice, moodboard, etc.).

• An example of how your strategy transformed a brand’s engagement or recognition.

Benefits:

• Competitive monthly salary ($1,500 – $2,000) depending on experience and portfolio.

• Flexible part-time, fully remote work setup.

• Opportunity to work with a rapidly scaling DTC beauty brand.

• Role focused solely on strategy—no content scheduling or posting required.

• Short-term role with potential long-term impact.