Knot Home (knothome.com & carpetcentre.com) is an e-commerce enterprise specializing in carpets, cushions, and home accessories. They are seeking a dynamic Videos Content Producer to manage short-form video content across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. The role is focused on content creation, trend spotting, engagement growth, and brand building.

Key Responsibilities:

• Develop and execute content strategy for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

• Spot trends and create content quickly from concept to publishing.

• Write scroll-stopping hooks, captions, and CTAs to drive engagement.

• Manage content calendar, performance reports, and optimization loops.

• Publish 4–5 short-form posts per week per brand channel.

• Drive consistent growth in engagement and followers.

• Produce at least 2–3 viral content pieces per month.

• Ensure content feels premium, personal, and perfectly timed.

Requirements:

• 3–5 years of experience building & scaling social-first brands or personal brands.

• Proven experience growing accounts from 0 to 50K+ organically.

• Experience creating reels or shorts that went viral.

• Fluent in TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

• Deep knowledge of hooks, editing flow, pacing, and thumb-stopping visuals.

• Creative, proactive, and capable of ownership.

• Bonus: Background in design, lifestyle, e-commerce, or founder-led brands.

• Currently residing in Dubai.

• Fluent in English.

Perks & Benefits:

• Transportation to and from the office.

• Health insurance.

• 30 days paid leave yearly.

• Yearly paid air-ticket allowance.

• Monthly sales performance commission.