VML is a global leader formed from the merger of VMLY&R and Wunderman Thompson, combining the power of a creative agency, consultancy, and technology powerhouse. With over 30,000 employees in 150+ offices across 64 markets, VML stands at the intersection of creativity, data, and digital innovation—delivering end-to-end solutions to drive brand growth.

Job Summary:
VML is seeking a Social Media Specialist based in Dubai to join their Regional Social Command Center (RSCC). This full-time hybrid role focuses on managing social media content and community engagement within Microsoft’s marketing ecosystem. The ideal candidate should have hands-on experience in social media strategy, content creation, community engagement, and social analytics.

Key Responsibilities:

Content Creation & Community Engagement:

• Schedule and tag content in Sprinklr across RSCC-managed social media channels.

• Ensure all content complies with Microsoft’s social standards including accessibility and security.

• Respond to comments and private messages in a timely and brand-consistent manner.

• Create or localize social media copies and visuals aligned with Microsoft’s strategy.

• Monitor sentiment and escalate issues to appropriate teams during crisis management.

• Co-develop content with Content Specialists and suggest local trends-based content.

Operational & Stakeholder Coordination:

• Act as the primary point of contact for local stakeholders including PR/Comms teams and field marketing.

• Manage ad-hoc social media service requests, coordinate briefings with RSCC teams.

• Represent platform knowledge and advise on social tools and features.

• Provide insights and data in collaboration with Listening & Performance teams.

Localization & Advocacy:

• Review and adapt content for the local market and languages.

• Share newsletters and internal Microsoft marketing materials as needed.

Event Social Media Support:

• Build and execute social coverage plans for local events (pre, during, post).

• Generate localized social media posts and provide on-ground support.

• Support UGC tracking and post-event performance reporting.

Additional Support:

• Assist with publishing articles on Microsoft Pulse.

• Provide content URLs to Paid Social Coordinators for ad boosting.

• Share best practices across the global marketing community.

Required Skills & Competencies:

• 2+ years of experience in social media, with at least 1 year in content/community engagement.

• Strong understanding of platforms like Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and blogs.

• Experience using Sprinklr or similar social media management tools.

• High compliance awareness (data protection, brand guidelines).

• Excellent project management and multitasking skills.

• Strong communication skills, especially in conveying complex information clearly.

• Ability to work with internal/external stakeholders across diverse cultures.

• Fluency in English and Arabic is essential.

Work Details:

• Job Type: Full-time

• Workplace Type: Hybrid

• Industry: Marketing & Advertising, Technology

• Location: Dubai, UAE

• Team: Regional Social Command Center – Microsoft Marketing Coordinator Program

Why Join VML?

• Be part of a dynamic global agency shaping the future of marketing and digital innovation.

• Collaborate with some of the most recognized global tech brands.

• Enjoy a hybrid work model promoting flexibility, creativity, and team collaboration.

• Inclusive and equitable workplace culture that supports career growth.