Shadi’s is looking for a Social Media & Paid Ads Specialist to manage and optimize digital advertising campaigns across multiple platforms, including Facebook, Instagram, Google Ads, and LinkedIn Ads. This role also includes content creation and social media management for the real estate audience.

Key Responsibilities:

🔹 Social Media Management:

• Develop and execute social media strategies for platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).

• Create high-quality content (images, videos, captions, and stories) tailored to the real estate audience.

• Monitor engagement, respond to comments, and stay updated with trends to improve brand awareness.

🔹 Paid Advertising & Campaign Management:

• Set up and optimize campaigns across Facebook, Instagram, Google Ads, and LinkedIn Ads.

• Conduct audience targeting, retargeting, and A/B testing.

• Track and analyze ad performance using Google Analytics and Meta Ads Manager.

🔹 Content Creation & Graphic Design:

• Design engaging visuals with tools like Canva, Photoshop, and Adobe Creative Suite.

• Create short-form videos for Instagram Reels, TikTok, and YouTube Shorts.

🔹 Analytics & Reporting:

• Monitor KPIs, create weekly/monthly reports on engagement and ad performance.

• Implement improvements based on data insights.

Qualifications & Skills:

• Experience: 1-3 years in social media management and digital advertising.

• Skills Required:

  • Proficiency in Facebook, Instagram, LinkedIn, and Google Ads.

  • Knowledge of audience targeting, retargeting, and conversion optimization.

  • Excellent copywriting skills and basic graphic design/video editing skills.

  • Analytical mindset for campaign optimization.

• Preferred Experience: Real estate marketing.

Tools & Software Knowledge:

• Social Media Management: Meta Business Suite, Hootsuite, Buffer.

• Design & Video Editing: Canva, Photoshop, Premiere Pro, CapCut.

• Analytics & Ads: Facebook Ads Manager, Google Ads, Google Analytics, Hotjar.

Perks & Benefits:

• Competitive salary

• Professional development opportunities

• Training in a dynamic industry

💼 Job Type: Full-time, Permanent