MIRAJKAR GENERAL TRADING CO.LLC, under the brand NATURE’S CART, is seeking a full-time Social Media Marketing Specialist to drive the company’s digital presence in the UAE. This role is responsible for executing social media strategies, creating content, managing community engagement, running paid campaigns, and reporting on performance to grow brand awareness and online sales for FMCG products.

Responsibilities:

• Develop, implement, and manage social media strategies aligned with business goals.

• Create, curate, and publish engaging content (images, videos, reels, stories, copy) across Instagram, Facebook, TikTok, LinkedIn, and other channels.

• Manage community engagement by responding to comments, messages, and reviews promptly.

• Plan, execute, and optimize paid social media campaigns (Meta Ads, TikTok Ads) and monitor ROI.

• Identify and manage relationships with UAE-based influencers and micro-influencers.

• Track and analyze key performance metrics (engagement, reach, clicks, conversion rates, ROAS) and provide data-driven recommendations.

• Stay updated on social media trends and adapt strategies to leverage new opportunities.

• Collaborate with cross-functional teams (logistics, customer service, product sourcing) to ensure consistent brand experience.

Qualifications & Skills:

• 3+ years of experience as a Social Media Executive or Specialist, preferably in e-commerce/FMCG.

• Proven experience in the UAE market is mandatory.

• Expert knowledge of major social media platforms and advertising tools (Instagram, Facebook, TikTok, YouTube, Meta Business Suite, TikTok Ads Manager).

• Proficiency in content creation, graphic design (Canva, Adobe Creative Suite), video editing (CapCut, InShot, Premiere Pro), and copywriting.

• Strong analytical and data-driven skills.

• Ability to work independently with minimal supervision.

• Fluent in English; Arabic is an advantage.

• Creative thinker, proactive, organized, and results-oriented.

Salary & Benefits:

• Competitive salary

• Full ownership of social media function with significant impact on brand growth

• Dynamic and supportive work environment