Asghar Furniture, a leading UAE-based furniture brand established in 1977, is seeking a Social Media Lead to manage and elevate its digital presence. Known for high-quality, customizable home and office furniture, Asghar Furniture operates both retail stores and a robust eCommerce platform. The role involves developing and executing impactful social media strategies, creating engaging content, optimizing campaigns, and fostering an active online community to drive brand awareness and engagement.

Key Responsibilities:

• Develop and implement social media strategies aligned with brand objectives.

• Manage daily activities across all social media platforms.

• Create engaging, high-quality content tailored for different platforms.

• Monitor and analyze social media performance metrics to optimize strategies.

• Engage with followers and respond to customer interactions promptly.

• Collaborate with marketing and creative teams to support promotional campaigns.

• Stay updated on emerging social media trends and tools.

Required Skills & Qualifications:

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).

• Strong communication and writing skills.

• Experience creating and executing content strategies.

• Ability to interpret analytics and adjust tactics accordingly.

• Excellent organizational and multitasking abilities.

• Familiarity with social media management tools.

• Bachelor’s degree in Marketing, Communications, or related field preferred.

• Prior experience in a similar role is advantageous.