mployment Type: Full Time
Location: UAE

About the Role

Manam Development, a forward-thinking real estate developer, is seeking a creative and results-driven Social Media Executive to strengthen its digital presence. The successful candidate will be responsible for developing and executing social media strategies that amplify the brand, engage diverse audiences, and highlight premium real estate projects.

Key Responsibilities

Strategy & Planning

• Develop and execute social media strategies aligned with business goals and project milestones (launches, promotions, community events).

• Manage a comprehensive content calendar to ensure timely, consistent, and visually appealing campaigns across platforms (Instagram, LinkedIn, Facebook, TikTok, X/Twitter).

Content Creation & Publishing

• Create, curate, and publish engaging content (text, images, videos, infographics) tailored to target audiences.

• Collaborate with marketing and design teams to deliver on-brand visuals and messaging.

Community Engagement

• Monitor comments, DMs, and mentions; respond promptly and professionally in English and Arabic (where applicable).

• Build and maintain relationships with influencers, brand advocates, and prospective buyers to increase reach.

Analytics & Reporting

• Track engagement metrics (reach, clicks, growth, conversions) using analytics tools.

• Prepare regular performance reports with insights and recommendations for improvement.

• Manage paid campaigns, monitor ROI, and optimize targeting and ad spend.

Trend Monitoring & Optimization

• Stay updated with platform changes, industry trends, and real estate marketing best practices.

• Recommend and implement new content ideas to stay competitive and relevant.

Crisis & Reputation Management

• Monitor brand sentiment and manage escalations to safeguard reputation.

• Address potential PR or customer issues in collaboration with senior management.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Communications, PR, or related field.

• 2+ years’ experience in social media management, ideally in real estate or consumer-focused industries.

Technical & Analytical Skills

• Proficiency with Facebook, Instagram, LinkedIn, TikTok, X/Twitter and tools like Hootsuite, Buffer, or Sprout Social.

• Strong data analysis skills with the ability to optimize campaigns based on performance.

• Experience managing paid advertising campaigns, including budget control and ROAS reporting.

Creative & Communication Skills

• Excellent copywriting in English (Arabic proficiency is an advantage).

• Ability to create or oversee multimedia content (graphics, videos, reels) using Canva, Adobe Suite, or similar tools.

Organizational & Interpersonal Skills

• Highly organized with strong time management and multitasking skills.

• Collaborative team player with a proactive, solutions-focused mindset.

Job Function: Marketing, Advertising & PR

Industry: Property & Real Estate

---

About the Company

North Ocean Group of Companies is a leading multi-disciplined business group established in 2000, with headquarters in Muscat, Oman, and operations across Oman and the UAE. With over 1,500 employees, the group spans multiple sectors including construction, real estate, manufacturing, education, agriculture, and consumer products.