Job Title: Social Media & Content Coordinator 

Job Description:

About Us:
We are an energetic and creative duo of businesses—a trend-forward beauty salon and a bold, flavor-rich restaurant—on the lookout for a dynamic Social Media & Content Coordinator. If you’re passionate about digital storytelling, know how to capture both a flawless haircut and a sizzling dish, and can ride the wave of viral trends, this is your opportunity to shine.

Key Responsibilities:

1. Content Creation & Strategy

• Develop and implement innovative content strategies tailored to both the salon and restaurant brands.

• Create high-quality photo, video, and short-form content (Reels, Stories, TikToks) across platforms such as Instagram, Facebook, and TikTok.

• Manage post scheduling using social media management tools to ensure consistency and optimal engagement.

2. Brand Voice & Community Engagement

• Maintain a cohesive and distinct tone, visual identity, and messaging for each brand.

• Respond promptly and professionally to comments, DMs, and online reviews.

• Stay up to date with platform trends, memes, and updates to ensure fresh, engaging content.

3. Campaign Development

• Execute promotional campaigns for seasonal menus, service offers, product launches, and influencer collaborations.

• Collaborate closely with salon stylists and restaurant staff to capture authentic, behind-the-scenes content and special moments.

4. Analytics & Insights

• Monitor and report on key performance metrics such as engagement, reach, and conversions.

• Provide monthly insights and strategic recommendations to improve social media performance.

5. Influencer & Community Collaboration

• Identify and coordinate with local influencers, food bloggers, beauty content creators, and lifestyle figures.

• Cultivate relationships with local communities to grow brand loyalty and awareness.

Required Skills & Qualifications:

• Minimum 1 year of experience in social media marketing, preferably in the restaurant, beauty, or lifestyle sector.

• Strong skills in content creation including photography, videography, and editing (especially for social-first formats).

• Basic design capabilities using Canva, Adobe Creative Suite, or similar tools.

• Excellent communication and storytelling abilities.

• Deep knowledge of current social trends, algorithms, and growth tactics.

• Ability to manage content for multiple brands while maintaining unique brand voices.

• Proficiency in both Arabic and English is required.