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Social Media and IT Specialist
HL Logistics (HLOG) Dubai , UAE

Social Media and IT Specialist – Full-Time | Dubai

About the Role:

HLOG is seeking a dynamic and tech-savvy Social Media and IT Specialist to drive our digital marketing efforts and oversee essential IT operations. Based in Dubai, this full-time role is ideal for a creative professional with a strong understanding of digital campaigns, IT systems, and website maintenance. Your mission will be to enhance our online presence while ensuring seamless technical functionality, helping position HLOG as a leading logistics provider in a digital-first market.

Key Responsibilities:

1. Social Media & Digital Marketing

  • Plan and execute social media strategies to build brand awareness and engagement.

  • Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).

  • Create and publish engaging content across platforms (LinkedIn, Instagram, Facebook, etc.).

  • Analyze campaign performance, track KPIs, and implement data-driven improvements.

  • Stay current on digital marketing trends and tools relevant to the logistics industry.

2. IT Support & Systems Management

  • Provide daily IT support and resolve system/network issues.

  • Administer company email systems, cloud storage, and communication tools.

  • Ensure reliable operation of internal networks and software tools.

  • Implement basic cybersecurity protocols to protect company data.

3. Website Development & Maintenance

  • Manage and update the company website for functionality, speed, and SEO.

  • Handle content updates and implement minor layout/design changes (WordPress or similar platforms).

  • Ensure mobile responsiveness and smooth third-party tool integrations.

  • Collaborate with developers as needed for more complex updates.

Requirements:

  • Bachelor’s degree in Marketing, IT, Computer Science, or a related field.

  • Proven experience in managing digital marketing campaigns and social media accounts.

  • Strong IT troubleshooting skills, including experience with cloud tools and network support.

  • Knowledge of website management (e.g., WordPress, HTML, CSS, CMS platforms).

  • Familiarity with Google Analytics, Google Ads, and Meta Business Suite.

  • Ability to manage diverse tasks independently in a fast-paced environment.

Skills & Competencies:

  • Analytical mindset with the ability to interpret marketing and IT data.

  • Creative thinking in content creation and social strategy.

  • Strong problem-solving skills for technical issues.

  • Awareness of logistics and supply chain trends is an advantage.

About HLOG:

Established in 1972, HLOG is a trusted logistics provider serving clients in France, Cameroon, and the UAE. We specialize in commercial logistics, transportation, and relocation services. Our reputation is built on compliance, professionalism, and a dedicated team that ensures operational excellence across every project.

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