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Social and Content Creator | BALR
SUMWON STUDIOS Dubai , UAE

SUMWON STUDIOS is a forward-thinking fashion brand group specializing in developing and designing direct-to-consumer brands for a global customer base. With brands such as MISSGUIDED, SUMWON, AiiRZ, and KiZN, the company combines design excellence, consumer insights, and innovation to create brands that inspire. Through its exclusive partnership with one of the world’s largest fashion retailers, SUMWON STUDIOS reaches over 150 million customers worldwide. The team values individuality, bold thinking, and creativity, offering an international environment where people thrive.

Job Description:
As the Social and Content Creator for BALR., you will play a key role in shaping the brand’s creative digital voice during its SS 2026 transformation. This role blends fashion, sport, culture, and storytelling, requiring strong social media and content creation expertise to build excitement around BALR.’s relaunch.

Key Responsibilities:

  • Develop and manage a dynamic social media content calendar across Instagram, TikTok, YouTube, Twitter/X, and other platforms.

  • Create high-quality, on-brand content (photos, reels, stories, videos, copy) to amplify BALR.’s relaunch.

  • Drive brand storytelling by highlighting the acquisition narrative and upcoming SS 2026 transformation.

  • Collaborate with internal teams (creative, design, marketing, PR) to align content with brand strategies.

  • Build anticipation with teasers, countdowns, behind-the-scenes content, and influencer/athlete collaborations.

  • Monitor performance analytics, adjust strategies, and engage with community feedback.

  • Stay updated on fashion, sports, and digital trends to explore new content opportunities.

  • Experiment with emerging formats like livestreams, shoppable content, and UGC activations.

Qualifications:

  • 2–4 years of experience in social content creation, ideally within fashion, lifestyle, or sports.

  • Strong visual storytelling skills with expertise in video, photography, and copywriting.

  • In-depth understanding of evolving social media platforms and trends.

  • Proven experience with brand launch/rebrand campaigns.

  • Knowledge of analytics tools such as Sprout, Later, or Hootsuite.

  • Creative, proactive, and comfortable working in a fast-paced, collaborative environment.

What We Offer:

  • 25 working days of annual leave, increasing to 30 after 1 year.

  • 30% employee discount on SUMWON STUDIOS brands.

  • Opportunities for learning, development, and career growth.

  • Company social events.

  • A dynamic, creative, and collaborative team environment.

Why Join Us:
Join SUMWON STUDIOS and play a pivotal role in redefining fashion storytelling. Be part of a bold, creative team driving BALR.’s exciting relaunch, while enjoying professional growth, international exposure, and a supportive workplace culture.

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