Lead and execute strategic student recruitment activities across undergraduate, postgraduate, and research programs for Heriot-Watt University Dubai. Drive market engagement, conversion, and enrolment, while aligning with global university targets and standards.

🧩 Key Responsibilities:

🎯 Strategy & Leadership

• Translate global recruitment objectives into UAE-specific plans

• Contribute to strategic planning and performance monitoring across MRAC

📅 Recruitment Events

• Manage and deliver impactful events (on-campus, virtual, off-site)

• Train and supervise student ambassadors and event staff

• Liaise with multiple stakeholders (facilities, catering, security, marketing)

📞 Customer Service & Admissions Oversight

• Oversee the full applicant journey (enquiry to enrolment)

• Lead conversion campaigns and CRM-led communication strategies

• Manage recruitment consultants and outsourced admissions services

• Track KPIs and ensure optimal candidate experience

👥 Team & Change Management

• Direct, train, and develop a recruitment-focused team

• Collaborate with UK and Malaysia teams to ensure consistency

• Support change initiatives and maintain service standards

✅ Essential Requirements:

• Bachelor’s degree or equivalent work experience

• Proven success in recruitment, events, and CRM use

• Strong team leadership and strategic planning skills

• Excellent interpersonal, communication, and analytical abilities

⭐ Preferred:

• Knowledge of UAE/international higher education market

• Familiarity with domestic and international admissions criteria

• Experience with live chat, virtual events, and chatbot engagement tools

• Background in customer acquisition-focused commercial events