Deriv is seeking a Senior Performance Marketing Executive to lead and optimize global digital marketing campaigns for its innovative online trading platforms. Based in Dubai, this full-time, on-site role will spearhead data-driven performance strategies across major advertising channels, focusing on user acquisition, engagement, and revenue growth. Candidates should bring deep expertise in paid media and a passion for AI-driven marketing in the fintech space.

Key Responsibilities:

• Strategize, execute, monitor, and optimize high-volume campaigns on Google Ads, Meta Ads, and third-party platforms.

• Analyze campaign metrics (CPL, CPA, ROAS) using tools like Google Analytics 4 and DataStudio.

• Conduct A/B testing and refine targeting strategies for campaign efficiency.

• Collaborate with content, creative, and analytics teams to ensure cohesive campaign execution.

• Generate detailed performance reports and actionable insights.

• Leverage AI tools for automation, predictive analytics, and real-time optimization.

Candidate Profile:

• 5–8 years of experience in performance marketing, preferably in fintech or financial services.

• Expert in managing large-scale paid media campaigns (Google Ads, Meta Ads, etc.).

• Strong understanding of market segmentation and cultural nuances across regions.

• Data-driven with a strategic mindset and excellent execution skills.

• Enthusiastic about integrating AI technologies into marketing efforts.

• Professional fluency in English is required.

What Deriv Offers:

• Competitive salary and annual bonus based on performance.

• Learning & Development programs and covered costs for professional education.

• Work at Deriv’s modern Dubai office in Business Bay/JLT with over 200 diverse professionals.

• Inclusive, expat-friendly workplace with team events and knowledge-sharing culture.

• Enjoy Dubai’s tax-free income, high standard of living, and family-friendly environment.

Workplace Type: On-site
Job Type: Full-Time