The Senior Manager – Content is responsible for overseeing and delivering creative and innovative marketing strategies through social media and content creation. This includes managing multi-channel marketing campaigns, leading the creative team, and ensuring that the brand’s messaging is consistent across platforms. The role involves working closely with various departments and managing a content team to drive business outcomes through effective social media strategies and campaigns.

Key Responsibilities:

• Creative Leadership: Oversee creative content development across social media, ensuring it aligns with the brand narrative and performance marketing goals.

• Social Media Strategy: Manage social media platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok. Develop social media content calendars and ensure consistency in tone and messaging across platforms.

• Campaign Management: Lead the execution of seasonal and ongoing campaigns, managing budgets, timelines, and delivery of creative content.

• Team Leadership: Manage and mentor the content and social media teams, ensuring they deliver high-quality content aligned with the brand’s objectives.

• Market Research: Conduct market analysis to identify opportunities for growth and optimize creative strategies.

• Community & Crisis Management: Oversee community management and handle crisis communication on social platforms.

• Social Listening & Analytics: Utilize social listening tools to monitor consumer sentiment and drive engagement through content optimization.

Qualifications and Experience:

• Experience: At least 7 years of experience in social media marketing, account management, or a related field.

• Skills: Proven experience in managing social media platforms and creating engaging content. Strong written and verbal communication skills in both English and Arabic.

• Leadership: Experience leading and managing a team of social media professionals.

• Technical: Proficiency in social media tools for content scheduling, monitoring, and performance analysis.

• Additional Skills: Ability to adapt strategies for both digital and offline channels to achieve business outcomes.

Job Category: Marketing
Department: Content & Social Media
Salary: Unspecified
Work Schedule: Full-time (Hybrid)
Job Posting Date: 22/04/2025
Unposting Date: Unspecified