Watermelon Ecosystem is the UAE’s all-in-one F&B technology powerhouse, revolutionizing how restaurants, suppliers, and financiers connect and grow. With a platform that integrates Marketplace, POS, SaaS, Fintech, and Marketing Services, they lead the Middle East’s food tech transformation by partnering with top government and private organizations.

Role Summary:

Watermelon Ecosystem is seeking a Senior Content Creator with a strong specialization in videography. This creative leader will be responsible for driving the entire video content lifecycle—from ideation to post-production. The role requires delivering visually engaging content that translates complex SaaS and Fintech solutions into digestible, high-impact visual narratives.

Key Responsibilities:

📹 Video Strategy & Production

• Develop and implement a video-first content strategy in alignment with brand goals.

• End-to-end video production: storyboarding, scripting, filming, editing, sound, and color grading.

• Produce a variety of content formats:

  • Product explainer videos

  • Client testimonials

  • Short-form social media videos

  • Event coverage

  • Leadership interviews

• Create content for TikTok, Instagram, LinkedIn, YouTube, and the web.

🎬 Creative Direction & Storytelling

• Craft compelling video narratives that reflect the brand’s voice and modern aesthetic.

• Collaborate with marketing, design, and product teams on cross-functional campaigns.

📆 Content Planning & Optimization

• Develop and manage a strategic video content calendar.

• Analyze engagement metrics and continuously optimize video performance.

• Benchmark competitors and identify audience trends.

🗂 Asset Management & Workflow

• Maintain a structured library of raw and edited footage.

• Develop templates for intros, outros, and transitions.

• Streamline workflows for high-volume social content production.

Tools & Software Knowledge:

• Video Gear: DSLR/Mirrorless, gimbals, lighting, audio

• Editing Tools: Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut Pro

• Design/Animation: After Effects, Photoshop, Canva, Figma

• Planning & Workflow: Notion, Google Drive, Trello/ClickUp, Slack

• Performance Analysis: YouTube Studio, Meta Creator Studio, Instagram Analytics, LinkedIn Insights

Candidate Requirements:

Must-Haves:

• 4–6 years in video production, ideally in startups or content marketing roles

• Strong post-production skills with a modern, cinematic style

• Proven portfolio of branded content (short-form and long-form)

• Confident in managing shoots, logistics, and on-site direction

• Understanding of B2B storytelling and engagement strategies

Preferred/Bonus:

• B2B SaaS or F&B industry experience

• Bilingual in Arabic and English

• Basic motion graphics or animation

• Comfortable interviewing clients/executives

• Experience with drones or aerial videography

What You’ll Get:

🚀 Growth & Opportunity:

• Own the video function in a fast-growing MENA F&B tech startup

• Collaborate closely with cross-functional SaaS and Fintech teams

• Annual learning budget for courses, certifications, or equipment

🎨 Creative Work Culture:

• Hybrid work setup with access to a dedicated studio

• Collaborate with a team of creatives and marketers

• Agile environment with space for experimentation