Regional Brand Planning Specialist (Bilingual – English & Arabic) | Automotive | Dubai

📍 Location: Dubai, UAE
💼 Employment Type: Full-Time, Outsourced, Long-Term (2-Year Contract) | On-Site
🚗 Industry: Automotive (MENA Region)
🗣️ Language Requirement: Bilingual (English & Arabic)
🎓 Education: Bachelor’s Degree (Marketing, Communications, Advertising, or related field)
🏆 Experience: 5-10 years (Minimum 5+ years GCC experience in Branding/Marketing)

💰 Salary & Benefits:

✔ Competitive pay (as per experience)
✔ UAE Employment Visa
✔ Medical Insurance
✔ Other benefits as per UAE Employment Law

🔹 Key Responsibilities:

✅ Market Research & Brand Strategy
🔹 Conduct market research, user research, and analyze consumer insights
🔹 Develop & implement annual brand promotion strategies for the MENA region

✅ Brand Promotion & Events
🔹 Plan and execute brand launch events, exhibitions, and partnerships
🔹 Collaborate with global brand teams to align with company strategy

✅ Localization & Compliance
🔹 Ensure brand strategies align with regional laws, culture, and market trends
🔹 Maintain brand consistency (VI Guidelines, Content, and Visuals)

✅ Digital & Social Media Management
🔹 Manage regional official platforms – Website, Facebook, Twitter, TikTok, YouTube, Instagram
🔹 Monitor brand metrics to improve awareness, preference, and loyalty

✅ Budget & Performance Management
🔹 Manage branding budgets & evaluate campaign effectiveness
🔹 Track KPIs for brand growth & customer engagement

🔹 Required Experience & Skills:

📌 Experience:
✔ Minimum 5+ years in Branding/Marketing (Automotive preferred)
✔ Prior experience working with Hyundai, Kia, Toyota, or Nissan is a plus

📌 Technical & Soft Skills:
✔ Strong knowledge of branding, market research, and consumer insights
✔ Excellent project planning & execution skills
✔ Strong communication & writing skills in both English & Arabic
✔ Experience managing social media platforms & digital campaigns

🚀 Why Apply?

✔ Work with a leading global automotive brand in the MENA region
✔ Develop & execute strategic brand campaigns
✔ Opportunity to grow in a dynamic & high-impact role