Job Title: PR & Communications Lead 

Job Description

Role Summary:
We are looking for an experienced and creative PR & Communications Lead to shape and amplify the voice of a luxury fashion brand based in Dubai. This role is ideal for a strategic storyteller who thrives in fast-paced environments and has a deep passion for fashion, media, and brand building. You will drive the brand’s public relations strategy, media presence, and storytelling across platforms, ensuring consistent and compelling communication that aligns with our vision and growth goals.

Key Responsibilities

Strategic Communication & Planning

• Develop and implement a robust PR and communication strategy aligned with brand identity and business objectives.

• Ensure messaging consistency across press releases, internal communications, and digital platforms.

Media & Influencer Relations

• Cultivate strong relationships with top-tier fashion, lifestyle, and business media across the UAE and GCC region.

• Secure impactful coverage across print, digital, broadcast, and influencer-led platforms.

• Build and nurture an active network of regional influencers, stylists, and tastemakers.

Brand Storytelling

• Create powerful brand narratives, press releases, keynote speeches, Q&As, and editorial content.

• Lead storytelling efforts for product launches, collaborations, and corporate social responsibility (CSR) campaigns.

Event Management

• Plan and execute fashion shows, media events, influencer activations, and press previews.

• Handle logistics including guest list curation, press kits, event execution, and media coverage follow-up.

Digital PR & Social Amplification

• Collaborate with digital marketing teams to support campaign rollouts via influencer relations and digital PR.

• Monitor and manage brand reputation across online and social channels.

Crisis Communication & Reputation Management

• Serve as the spokesperson when necessary and manage communication during sensitive situations.

• Lead the development of crisis communication plans and ensure quick, tactful responses.

Candidate Requirements

• Bachelor’s degree in PR, Communications, Journalism, or a related field.

• 5–8 years of PR and communications experience, ideally within fashion, luxury, or lifestyle sectors.

• Solid understanding of the UAE and GCC media landscape.

• Well-established network of media contacts and influencers in the region.

• Exceptional English writing and communication skills (Arabic is a plus).

• Proven ability to manage high-profile events and influencer partnerships.

• Confident, polished, creative, and proactive personality with strong organizational skills.

Preferred Candidate Profile

• Based in Dubai.

• Experience working with or representing premium or luxury fashion brands.

• Highly motivated and adaptable with an eye for detail and a passion for fashion media.