Milele, a multi-vertical organization operating in automotive, mobility, real estate, and technology, is seeking a Personal Brand Strategist to enhance and manage the digital presence of its founder and leadership. The strategist will be responsible for developing a storytelling framework, aligning content with business goals, and ensuring impactful brand visibility across platforms. This is a creative yet strategic role, requiring expertise in personal branding, content development, and digital engagement.

Key Responsibilities:

Brand Positioning & Strategy

• Define, refine, and scale the personal brand strategy across multiple business verticals.

• Ensure consistent voice, tone, and brand identity across platforms (LinkedIn, Instagram, YouTube, TikTok).

• Develop positioning frameworks connecting personal brand values with organizational objectives.

Content Development & Management

• Build and manage content calendars for short-form, long-form, and thought-leadership content.

• Create engaging narratives that resonate with audiences across automotive, real estate, tech, and mobility.

• Collaborate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

• Drive digital audience growth, engagement, and influence.

• Monitor analytics and optimize personal brand content for performance.

• Stay ahead of social media trends and integrate them into brand strategies.

Collaboration & Leadership

• Align personal brand strategy with company-wide campaigns by working closely with marketing, sales, and design teams.

• Advise leadership on opportunities for visibility (events, podcasts, speaking engagements).

• Manage external freelancers or agencies when required.

Skills & Qualifications Required:

• 2–3 years of proven experience in content strategy, personal branding, or digital marketing (multi-industry exposure preferred).

• Strong understanding of storytelling, audience psychology, and social media platforms.

• Demonstrated success in building or scaling personal brands (executives, influencers, or thought leaders).

• Excellent communication, copywriting, and project management skills.

• Ability to work in a fast-paced, multi-vertical environment with adaptability.

• Creative mindset with a data-driven approach to measuring content success.

About the Company:
Milele is a diverse and fast-growing organization with operations in automotive, car rentals, real estate, and technology. Through its businesses—Milele Corp, Milele Car Rental, Milele Properties, and Milele Tech—the company is committed to driving innovation, delivering excellence, and creating lasting impact across industries.