Job Title: PR Copywriter – Real Estate Marketing

Employment: Full Time

Job Description:
We are looking for a creative and strategic PR Copywriter to develop engaging content for real estate marketing campaigns. The ideal candidate will craft compelling copy for brochures, websites, social media, digital ads, and property listings, enhancing brand visibility and driving lead generation. This role requires expertise in storytelling, SEO optimization, and persuasive writing to captivate potential buyers and investors.

Key Responsibilities:

• Create engaging and persuasive content for brochures, websites, email campaigns, social media, and property listings.

• Develop compelling brand messaging that highlights unique selling points of properties and real estate developments.

• Ensure content aligns with brand tone, voice, and marketing strategies.

• Conduct market research on real estate trends, competitors, and audience preferences to craft impactful messaging.

• Optimize SEO content for blogs and websites to improve search rankings and lead generation.

• Write scripts for video promotions, virtual property tours, and digital showcases.

• Collaborate with designers, videographers, and marketing teams to align copy with visual storytelling.

• Proofread and edit all marketing materials to ensure accuracy, clarity, and consistency.

• Stay updated with real estate marketing trends, legal regulations, and content strategies.

Requirements:

• Education: Bachelor’s in Marketing, Communications, Journalism, English, or related field.

• Experience: Proven experience as a Copywriter in real estate or a similar industry.

• Skills:

  • Exceptional writing, editing, and storytelling abilities.

  • SEO knowledge and digital content strategy expertise.

  • Proficiency in content management systems (CMS), social media platforms, and marketing tools.

  • Ability to translate complex real estate concepts into clear, engaging content.

  • Strong research skills and adaptability in writing for different audiences.

  • Experience in scriptwriting for property videos and virtual tours (preferred).

• Work Style: Ability to manage tight deadlines in a fast-paced marketing environment.

Job Offer:

• Work with a leading real estate marketing team in the UAE.

• Competitive salary and growth opportunities in a dynamic industry.

• Opportunity to shape brand narratives and lead high-impact campaigns.

About the Company:

Big Fish is a premier recruitment consultancy specializing in real estate, marketing, and corporate communications. With a deep industry network and a commitment to trust, integrity, and sustainability, Big Fish supports both businesses and professionals in achieving success.