The Technology Innovation Institute (TII) Shared Services division is hiring a Marketing & Social Media Manager to lead digital outreach efforts, boost brand visibility, and execute impactful marketing campaigns. This role requires a creative thinker with a strategic mindset, strong English content writing skills, and a passion for using digital platforms to drive engagement and growth.

Key Responsibilities:

1. Digital Marketing Strategy

• Develop and execute digital marketing plans aligned with organizational goals.

• Conduct market and competitor research to guide targeting and strategy.

• Collaborate with internal and external stakeholders for paid ads, SEO, email, and content marketing campaigns.

2. Social Media Management

• Manage TII’s social media platforms including content creation, scheduling, and community engagement.

• Launch campaigns to boost brand awareness and generate leads.

• Monitor trends and feedback to optimize content and engagement.

3. Content Creation & Curation

• Produce engaging content for blogs, social posts, videos, e-newsletters, and websites.

• Work with internal subject matter experts to ensure content accuracy.

• Share industry news and user-generated content to enhance credibility.

4. Paid Promotions & Influencer Engagement

• Plan and optimize paid digital campaigns (social media, search engines, display networks).

• Collaborate with influencers to drive brand awareness and engagement.

• Manage influencer campaigns from concept to execution.

5. Website Management & Optimization

• Oversee website content and performance to ensure UX, SEO, and conversion best practices.

• Work with developers/designers on updates and enhancements.

• Use analytics to optimize performance.

6. Analytics & Reporting

• Monitor KPIs for digital campaigns.

• Prepare reports with actionable insights.

• Use data to guide budget decisions and improve ROI.

7. Marketing Collateral & Branding

• Design or oversee creation of brochures, infographics, presentations, and giveaways.

• Ensure consistent branding across all media.

• Enhance content quality based on campaign performance and feedback.

8. Collaborative Responsibilities

• Provide cross-functional marketing and social media support across TII’s shared services.

• Manage external content, social, and web development agencies.

• Participate in broader group-wide campaigns and events.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience in digital marketing and social media management.

• Expertise in social media platforms, CMS, and analytics tools.

• Strong English writing and content creation skills.

• Proficiency with tools like Hootsuite, Google Analytics, and email marketing platforms.

• Excellent communication, project management, and multitasking skills.

• Proactive, creative, and up-to-date with marketing trends.