The Dubai Department of Economy and Tourism (DET) is hiring a Head of Region (Proximity Markets) to lead PR and communications strategies that enhance Dubai’s global brand image. This senior-level position focuses on developing and executing regional communication campaigns, managing key relationships, and driving media exposure to attract tourism and business engagement.

Key Responsibilities:

Strategic Communication Leadership:

• Develop and execute regional PR and communications strategies aligned with DET’s objectives.

• Act as the subject matter expert for communications in proximity markets, guiding content direction and campaign planning.

• Create market-specific messaging frameworks and communication pillars.

• Align communications with DET’s senior leadership and market planning team.

• Optimize PR budgets to maximize reach and brand impact.

• Maintain a communications roadmap aligned with regional travel behavior and booking trends.

Regional Oversight & Team Leadership:

• Lead game plan development based on thorough PR market research.

• Ensure timely and effective campaign execution; adjust strategy as needed.

• Coordinate with media, influencers, and social advocacy teams per region.

• Collaborate with Business Marketing units (e.g., leisure and corporate communications).

Stakeholder & Media Engagement:

• Build and maintain relationships with DET’s Dubai-based and in-region partners.

• Engage with top-tier media, key opinion leaders, and influencers in assigned markets.

• Lead PR roadshows, media FAM trips, and in-market event planning.

• Drive international broadcast shoots and content partnerships to boost Dubai’s media presence.

Job Requirements:

• Proven experience in leading regional PR and communication strategies.

• Strong knowledge of regional media landscapes and international tourism marketing.

• Experience managing multi-stakeholder projects across public and private sectors.

• Exceptional leadership, negotiation, and relationship-building skills.

• Strong strategic thinking and budget management abilities.

• UAE National Talent is preferred (Emiratisation initiative).

Key Skills:

• Strategic communications and PR planning

• Media relations and stakeholder engagement

• Regional market intelligence

• Campaign execution and budget oversight

• Strong interpersonal and leadership skills

• Cultural fluency and localization expertise

Job Details:

• 🧑‍💼 Position Title: Head of Region – PR & Communications (Proximity Markets)

• 🏫 Company: Dubai Department of Economy and Tourism

• 🏢 Workplace Type: On-site

• 📍 Location: Dubai, United Arab Emirates

• 📅 Job Type: Full-time