The Dubai Department of Economy and Tourism (DET) is seeking a dynamic and experienced Head of Region Americas, PR & Communications to oversee and lead strategic communications and public relations activities across the Americas region. This hybrid, full-time role involves developing localized communication strategies, managing media relations, and ensuring alignment with DET’s corporate objectives. The ideal candidate will be a subject matter expert in regional PR and communications, skilled in stakeholder engagement, crisis management, and agency oversight.

Key Responsibilities:

• Strategic Communication:
  Develop localized PR strategies per market. Create strategic messaging aligned with Dubai’s international image and DET’s objectives. Oversee PR budgets and ensure efficient resource utilization.

• Regional Communications Oversight:
  Lead the planning and execution of regional communications activities. Align market efforts with global teams and make strategic adjustments based on regional dynamics.

• Stakeholder & Media Relations:
  Build and nurture relationships with Dubai-based and regional partners. Engage with key media figures and influencers to enhance Dubai’s image in the Americas.

• Agency Management:
  Lead the RFP and contract process for PR agencies. Oversee agency performance and ensure campaign effectiveness and alignment with DET goals.

• Executive Profiling:
  Manage CEO and senior spokesperson visibility in the media, including interview planning, message development, and alignment with corporate narratives.

• Crisis Management:
  Lead regional crisis response strategies in alignment with DET’s central crisis team. Implement clear escalation protocols.

• Media Familiarization Trips:
  Approve media participants, coordinate strategic itineraries, and ensure alignment with messaging and seasonal market priorities.

• Broadcast & Content Partnerships:
  Initiate and manage content partnerships. Lead contract negotiations, editorial planning, and performance tracking for key campaigns and broadcasts.

Ideal Candidate Profile:

• Proven experience in leading PR & Communications for a global or regional organization.

• Strong understanding of media landscapes in North and South America.

• Excellent leadership, communication, and stakeholder management skills.

• Track record in strategic agency management, executive visibility, and content partnerships.

• Crisis management experience is a must.

• Fluency in English; Spanish and/or Portuguese is a plus.