Binance, the world’s leading blockchain ecosystem and cryptocurrency exchange, is seeking a Digital Marketing Manager (MENA) to drive brand awareness, traffic, and user engagement across digital channels. This full-time remote role is ideal for a highly analytical and innovative marketing professional with experience in the crypto or tech industry.

Key Responsibilities:

• Develop and execute marketing and growth strategies to drive brand awareness and lead generation.

• Manage and optimize SEO, ASO, performance marketing, and digital channels.

• Analyze campaign performance against ROI and KPIs, adjusting strategies accordingly.

• Implement growth hacking initiatives to boost user engagement and retention.

• Work cross-functionally with local teams and central business units.

• Conduct market research and competitive analysis to identify trends and opportunities.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred).

• 5+ years of experience in digital marketing, user acquisition, product marketing, or growth marketing.

• Experience in the cryptocurrency or tech industry is a plus.

• Strong analytical skills with a data-driven approach.

• Deep understanding of the MENA market (GCC experience is a plus).

• Up-to-date knowledge of online marketing trends and best practices.

• Fluency in English (Arabic and French are a plus).

Why Join Binance?

• Work with a global leader in blockchain and cryptocurrency.

• Collaborate with top industry talent in a fast-paced, innovative environment.

• Remote work flexibility and competitive salary with benefits.

• Opportunities for career growth and continuous learning.

How to Apply:

Interested candidates should apply as soon as possible.