Job Title: Cultural Marketing Specialist 

Job Description:

We are seeking a talented and detail-oriented Cultural Marketing Specialist to support our marketing and communications efforts, ensuring strategies are data-driven, audience-focused, and creatively impactful. This role plays a vital part in integrating marketing into the planning process from the start, creating highly effective campaigns that resonate across all touchpoints while delivering a positive ROI.

Key Responsibilities:

1. Data & Analytics

• Analyze raw data to generate actionable insights for decision-making

• Monitor competitor activity to guide strategic direction

• Assist in developing audience segments based on demographics, location, lifestyle, and behaviors

• Visualize customer interactions to enhance brand experience

• Use narratives and visualizations to communicate insights

• Identify key industry experts and opinion leaders relevant to the brand

2. Strategy & Planning

• Assist in developing marketing strategies informed by audience research

• Contribute to integrated marketing plans across multiple channels

• Help set SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)

3. Content & Campaign Planning

• Draft marketing, communication, and content briefs

• Assist in developing creative assets such as imagery, copy, and design elements

• Support central campaign idea creation and execution

• Ensure creative alignment with brand guidelines and tone of voice

• Assist in developing content packs for media and journalists

• Collaborate in building engaging narratives tailored to target audiences

• Support paid media strategies and creative executions

4. Content & Campaign Execution

• Help design and implement creative assets across chosen channels

• Support tactical execution of campaigns across multiple touchpoints

5. Measurement & Impact

• Build dashboards to visualize campaign performance

• Measure ROI and assess success using specific KPIs

• Suggest improvements based on campaign data

• Utilize technology platforms to enhance marketing effectiveness

6. General Duties & Collaboration

• Follow organizational policies, procedures, and ethical values

• Support cross-departmental collaboration with creative, production, and strategy teams

• Identify opportunities for continuous improvement and efficiency

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• Strong analytical, creative, and communication skills

• Understanding of cultural marketing trends and audience engagement tactics