Position: CRM Lead – Customer Engagement & Retention
Employment Type: Full-Time
Location: Dubai, UAE
Company: Wear That – Chalhoub Group

Shape the Future of Personalized Fashion

Wear That is a leading personal styling service dedicated to empowering women through fashion by creating tailored styling experiences. As our CRM Lead, you will play a key role in driving brand loyalty, customer retention, and lifetime value by developing and executing data-driven CRM strategies.

This role is ideal for a CRM expert who thrives on data-driven marketing, automation, and customer personalization while ensuring seamless brand engagement across all touchpoints.

Key Responsibilities:

CRM Strategy & Execution:

• Develop and implement a customer engagement strategy to increase retention and lifetime value.

• Lead the end-to-end execution of CRM campaigns, including segmentation, automation, and personalization.

• Work closely with Creative, Ops, and Tech teams to ensure a unified customer experience.

Customer Segmentation & Personalization:

• Utilize data insights to define and refine customer segments for targeted messaging.

• Implement AI-driven personalization strategies to enhance engagement and conversion rates.

Lifecycle & Loyalty Programs:

• Design and optimize customer lifecycle programs to nurture engagement at every touchpoint.

• Manage and enhance loyalty programs that encourage repeat purchases and brand advocacy.

Performance Analysis & Optimization:

• Track, analyze, and report on CRM campaign performance, identifying key opportunities for optimization.

• Conduct A/B testing and experimentation to improve customer interactions and conversion rates.

• Ensure seamless integration of CRM tools with other marketing platforms.

Compliance & Best Practices:

• Ensure data privacy compliance and adherence to industry best practices.

• Stay ahead of CRM innovations and competitor strategies to maintain a competitive edge.

What You Need to Succeed:

✅ Proven experience in CRM, lifecycle marketing, or retention marketing in a lead/managerial role.
✅ Strong expertise in customer segmentation, personalization, and loyalty strategies.
✅ Hands-on experience with CRM platforms and marketing automation tools.
✅ Data-driven mindset with strong analytical and problem-solving skills.
✅ Excellent communication and leadership abilities to collaborate across teams.
✅ E-commerce, fashion, or subscription-based experience is a plus.

Why Join Wear That?

💡 Work with a fast-growing, innovative team shaping the future of personal styling.
💡 Be part of a customer-focused, creative, and collaborative environment.
💡 Competitive salary, benefits, and opportunities for professional growth.