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SmartStay
Dubai , UAE
SmartStay (BNB IN DUBAI) is a fast-growing membership-based community supporting Airbnb hosts and rental entrepreneurs in scaling their businesses. We are seeking a Copywriter & Funnel Specialist to own our conversion engine, writing persuasive copy, building high-converting funnels, and implementing automations that turn leads into paying customers for our courses and community programs.
Key Responsibilities:
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Write and optimize emails, landing pages, sales pages, and checkout flows.
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Build and manage end-to-end conversion funnels using Systeme.io.
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Set up and manage automations in Systeme.io, ManyChat, and Zapier for lead capture, nurture, and sales.
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Continuously test and refine funnel performance (A/B testing headlines, CTAs, email sequences).
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Develop and optimize lead-generation flows (e.g., Instagram → ManyChat → Free Training → Offer).
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Collaborate with the Content Manager to ensure consistent messaging across funnels, email, and social media.
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Monitor funnel analytics and implement improvements to increase conversion rates.
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Write ad copy variations to support paid campaigns.
Qualifications & Experience:
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Proven experience in info-product/course business marketing with demonstrable results.
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Expert-level direct-response copywriting skills (sales pages, email sequences, nurture funnels).
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Tech-savvy, capable of setting up and optimizing automations in Systeme.io, ManyChat, Zapier.
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Data-driven with strong analytical skills for funnel optimization.
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Organized, proactive, and able to manage projects independently.
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Strong portfolio showing conversion-focused work.
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Open to remote or Dubai-based candidates.
What We Offer:
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Competitive salary with growth opportunities.
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Flexible working environment.
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Performance-based bonus linked to revenue.
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Creative, collaborative, and dynamic workplace.
Job Type: Full-time, Hybrid
Industry: Digital Marketing / E-learning / Airbnb Support