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Copywriter & Funnel Specialist
SmartStay Dubai , UAE

SmartStay (BNB IN DUBAI) is a fast-growing membership-based community supporting Airbnb hosts and rental entrepreneurs in scaling their businesses. We are seeking a Copywriter & Funnel Specialist to own our conversion engine, writing persuasive copy, building high-converting funnels, and implementing automations that turn leads into paying customers for our courses and community programs.

Key Responsibilities:

  • Write and optimize emails, landing pages, sales pages, and checkout flows.

  • Build and manage end-to-end conversion funnels using Systeme.io.

  • Set up and manage automations in Systeme.io, ManyChat, and Zapier for lead capture, nurture, and sales.

  • Continuously test and refine funnel performance (A/B testing headlines, CTAs, email sequences).

  • Develop and optimize lead-generation flows (e.g., Instagram → ManyChat → Free Training → Offer).

  • Collaborate with the Content Manager to ensure consistent messaging across funnels, email, and social media.

  • Monitor funnel analytics and implement improvements to increase conversion rates.

  • Write ad copy variations to support paid campaigns.

Qualifications & Experience:

  • Proven experience in info-product/course business marketing with demonstrable results.

  • Expert-level direct-response copywriting skills (sales pages, email sequences, nurture funnels).

  • Tech-savvy, capable of setting up and optimizing automations in Systeme.io, ManyChat, Zapier.

  • Data-driven with strong analytical skills for funnel optimization.

  • Organized, proactive, and able to manage projects independently.

  • Strong portfolio showing conversion-focused work.

  • Open to remote or Dubai-based candidates.

What We Offer:

  • Competitive salary with growth opportunities.

  • Flexible working environment.

  • Performance-based bonus linked to revenue.

  • Creative, collaborative, and dynamic workplace.

Job Type: Full-time, Hybrid
Industry: Digital Marketing / E-learning / Airbnb Support

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