Wolfi’s, a market leader in cycling retail and community engagement, is looking for a Content Creator to produce compelling video and visual content across its platforms and business units. This full-time, on-site role in Dubai is ideal for a visual storyteller passionate about cycling, community-driven campaigns, and fast-paced, creative work environments.

Key Responsibilities:

Video & Photo Production:

• Capture and edit high-quality videos and photos in-store, at events, and on-location.

• Create content such as product features, bike handovers, team highlights, and community event recaps.

• Ensure all visuals align with Wolfi’s brand identity and storytelling standards.

• Format content for Instagram, TikTok, YouTube, LinkedIn, and in-store use.

Short Form & Social-First Content:

• Develop and deliver short-form, trend-driven content with rapid turnaround times.

• Repurpose long-form content into bite-sized, platform-specific formats.

• Support social media campaigns with Reels, Stories, and trending content.

Campaign & Brand Support:

• Create visual content for major campaigns (e.g., Tour de France, Giro d’Italia, promotions).

• Document athlete partnerships, brand activations, and community initiatives.

• Collaborate with Marketing on messaging and campaign storytelling.

Creative Direction & Planning:

• Participate in content brainstorming and pre-production planning.

• Pitch innovative video concepts, storyboards, and creative angles.

• Develop shot lists and lead execution with visual consistency.

Equipment & Asset Management:

• Manage camera gear, file backups, and media storage.

• Maintain organized content libraries and file labeling systems.

Cross-Functional Collaboration:

• Work closely with Social Media, Sales, Events, and E-Commerce teams.

• Capture in-store content across Wolfi’s locations (Dubai, Abu Dhabi, Al Ain).

• Review content performance monthly and apply learnings for improvement.

• Guide internal teams on content creation and UGC techniques.

• Deliver assets for use in newsletters, websites, and marketing channels.

Skills & Qualifications Required:

• 2+ years of experience in videography and editing (in-house or freelance).

• Proficiency in Adobe Premiere Pro, Final Cut, or CapCut.

• Skilled in camera operation, lighting, and audio equipment.

• Strong storytelling skills and a keen eye for detail.

• Experience in lifestyle, sports, or cycling content is a plus.

• Ability to perform under tight deadlines and manage multiple projects.

• Experience with AI tools is advantageous.

• Fluency in Arabic is a bonus.

• Driver’s license and personal vehicle are preferred.

Ideal Candidate:

• A proactive visual storyteller with a strong passion for content creation and brand building.

• Collaborative and creative team player with a flexible approach.

• Enthusiastic about cycling, wellness, and community-centered narratives.

About the Company:
Wolfi’s is on a mission to be the GCC’s leading cycling retailer, educator, and experience provider. With a strong focus on community and wellbeing, Wolfi’s is revolutionizing the cycling industry through innovation, storytelling, and a commitment to excellence. Join The Wolf Gang and be part of an energetic team promoting an active lifestyle across the region.