Publicis Middle East is hiring a Business Director for their communications consultancy team. This full-time, hybrid role involves overseeing marketing campaigns, managing client relationships, and ensuring strategic alignment across various channels. The ideal candidate will have 12+ years of experience in brand and digital marketing, with expertise in leading multi-channel campaigns.

Key Responsibilities:

• Collaborate with finance and operations to scope projects, allocate resources, and manage budgets.

• Drive organic growth by identifying opportunities within existing accounts and supporting new business pitches.

• Ensure clear communication and alignment between agency teams and client stakeholders for on-time, on-budget project delivery.

• Foster a collaborative culture within the team, mentoring and nurturing talent.

• Serve as the senior client partner, building strong, trusted relationships with clients and understanding their business goals.

• Oversee 360° marketing campaigns, ensuring alignment across digital, social, and offline channels.

• Guide digital and social strategy, including performance marketing, paid media, SEO/SEM, influencer partnerships, and content development.

• Provide oversight on traditional media efforts (TV, print, OOH, radio) ensuring they complement digital strategies.

• Analyze campaign performance using KPIs and analytics tools, providing actionable insights for optimization.

• Stay ahead of industry trends, consumer behavior, and technology to bring innovative solutions to the table.

Qualifications & Skills Required:

• Minimum 12 years of experience in brand, digital, and data-driven marketing projects.

• At least 6-8 years of management experience overseeing subordinates.

• Strong understanding of the communication ecosystem, including digital technologies and data usage.

• Proven ability in planning, strategy, and executing multi-channel campaigns.

• BSc degree (or similar) in Marketing, Digital Technologies, Business Management, or related fields.

• Experience in client-facing roles with a leadership track record.

About the Company:
Publicis Middle East, part of Publicis Groupe, is a global network that delivers innovative marketing strategies. With over 330 offices across 110 countries, it offers a collaborative environment to shape the future of branding.