• The Dubai Department of Economy and Tourism (DET) is seeking an Assistant Manager, Social Platforms (Proximity Markets) to support regional marketing strategies and operational activities targeting proximity markets. This full-time, on-site role is ideal for professionals with experience in research, market strategy, stakeholder relations, and event coordination within the travel and tourism industry.

Key Responsibilities:

• Assist in market research and strategic analysis to gain deep insights into consumer behavior and market trends in proximity markets.

• Support development and enhancement of the operational model, including organizational and process documentation.

• Help implement and monitor regional B2B marketing strategies, preparing reports, analyses, and proposals.

• Manage data collection and evaluation to assess the performance of regional marketing campaigns.

• Collaborate in negotiating and managing partnership contracts with regional travel and trade partners.

• Support the planning and logistics of in-market events including exhibitions, roadshows, and promotional campaigns.

• Coordinate with service providers for logistics, contracts, and deliverables.

• Create presentations and marketing collateral tailored to regional initiatives.

• Facilitate internal coordination with DET’s central marketing teams for event execution.

• Monitor third-party vendors and agencies to ensure timely and high-quality content creation and reporting.

• Maintain market intelligence databases and performance metrics to track success and report on regional initiatives.

• Mentor junior staff including coordinators and interns, and lead training sessions for new systems and processes.

• Act as the main point of contact for stakeholders in proximity markets, fostering strategic relationships.

Job Requirements:

• Strong background in regional marketing, project management, or market research.

• Proven experience in organizing and managing events, partnerships, or B2B programs.

• Excellent communication, negotiation, and analytical skills.

• Familiarity with social media trends, content creation, and stakeholder engagement.

• Ability to work cross-functionally with various internal and external teams.

• Prior experience in tourism or destination marketing is a strong advantage.

About the Company:
Dubai Department of Economy and Tourism (DET) is the principal authority responsible for the planning, supervision, development, and marketing of Dubai’s economy and tourism sectors. DET plays a key role in positioning Dubai as a leading global destination for business, leisure, and innovation.