Americana Restaurants is hiring an Assistant Manager, Loyalty & CRM for KFC UAE to drive customer engagement, retention, and lifetime value. This role requires expertise in CRM strategy, loyalty programs, customer data platforms (CDP), and personalized marketing. The ideal candidate will blend data-driven decision-making with creative brand storytelling to enhance customer touchpoints and optimize business impact.

Key Responsibilities:

• Develop and manage the CRM calendar, ensuring alignment with brand campaigns and seasonal promotions.

• Design targeted marketing campaigns via email, SMS, push notifications, and optimize performance.

• Lead the loyalty program strategy, enhancing customer engagement and repeat purchases.

• Utilize customer data platforms (CDP) to build dynamic audience segments and automate personalized journeys.

• Collaborate with digital, operations, and analytics teams to improve customer experience.

• Oversee A/B testing, campaign analysis, and KPI tracking to refine CRM and loyalty initiatives.

• Work with creative agencies to ensure brand consistency across all customer communications.

Qualifications & Skills Required:

✅ Essential:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• 4–6 years of experience in CRM, loyalty marketing, or customer lifecycle management.

• Strong understanding of CRM platforms (CleverTap, Salesforce, Braze) and analytics tools (Google Analytics, SQL).

• Proven ability to translate customer insights into strategic marketing actions.

• Strong project management and multi-tasking skills.

✅ Preferred:

• Experience in QSR (Quick Service Restaurants), e-commerce, or food-tech industries.

• Familiarity with gamification, tiered rewards, and customer retention strategies.

• Ability to brief creative agencies and review brand-aligned assets.

Why Join Americana Restaurants?

• Be part of a leading global restaurant brand with a dynamic and innovative marketing team.

• Drive customer engagement strategies for one of the top fast-food brands in the UAE.

• Work in a data-driven and creative environment with a focus on delivering real business impact.