Arla Foods UAE, Oman & Qatar is seeking an Area Sales Lead to drive sales and develop distribution strategies for the Dubai market. This role involves leading a sales team, managing customer relationships, analyzing sales data, and ensuring product visibility and profitability. The position is based in Dubai and reports to the Sales Director – UAE.

Key Responsibilities / Role Overview:

• Lead a team of Sales Supervisors and Senior Sales Representatives, providing coaching and guidance to meet targets.

• Manage accounts in the assigned area, plan routes, and oversee daily sales activities.

• Develop and maintain customer relationships; propose listings, display agreements, and BDA agreements.

• Conduct internal and external sales meetings, analyze sales data, and report findings.

• Ensure promotion plans are communicated and implemented effectively.

• Oversee product collections, company assets, and control market returns within agreed limits.

• Develop and implement yearly sales strategies in collaboration with customers.

Qualifications / Requirements:

• Minimum 4 years of FMCG sales experience in modern trade.

• 2–3 years of people management experience.

• Strong leadership, motivational, and team management skills.

• Expertise in sales markets, trends, and analytical skills.

• Excellent negotiation skills and ability to take calculated risks.

• UAE driving license required.

Additional Information:

• On-site role based in Dubai, UAE.

• Opportunity to lead a high-performing sales team in a global dairy company.

• Work within a diverse and collaborative environment committed to sustainability and innovation.