Twine, a global freelance marketplace, is seeking a Part-Time Social Media Marketing Specialist for a Singapore-based online wine store. This remote role involves developing creative campaigns, managing paid social media ads, and building a strong online presence to promote premium wine offerings. Ideal candidates have experience in e-commerce, social media marketing, and luxury product branding.

Responsibilities:

• Develop and implement a social media strategy aligned with brand objectives and sales goals.

• Create compelling content calendars for Instagram, Facebook, and TikTok.

• Plan, launch, and optimize paid social campaigns, including retargeting ads.

• Monitor and analyze campaign performance to provide actionable insights.

• Ensure brand voice, visuals, and messaging remain consistent with the store’s luxury positioning.

Qualifications / Requirements:

• Proven experience in social media marketing, preferably in e-commerce, wine, or luxury goods.

• Proficiency in Meta Ads Manager and other social media ad platforms.

• Strong understanding of social media trends, analytics, and growth strategies.

• Creative mindset with the ability to produce engaging, brand-aligned content.