AFM Holding Limited is seeking an experienced Social Media Manager to lead and implement digital marketing strategies across multiple platforms. The role involves planning campaigns, managing content, analyzing metrics, and collaborating with influencers and creative teams to enhance brand engagement. Ideal candidates are innovative, detail-oriented, and have strong knowledge of social media trends, particularly in the fashion and lifestyle sector.

Key Responsibilities:

• Create, implement, and monitor social media campaigns and strategies.

• Develop digital marketing campaigns across email, social media, search engine, and display advertising.

• Manage content for all relevant social media platforms, including Facebook, Instagram, TikTok, Snapchat, and YouTube.

• Plan monthly content calendars and coordinate with influencers, videographers, and models for high-quality content production.

• Handle PR and media management, including community engagement and responding to comments/messages.

• Track, analyze, and report social media metrics, adjusting strategies as needed.

• Stay up to date on social media trends, platform changes, and industry news.

• Execute marketing automation tasks including email scheduling, social media posting, and lead nurturing.

• Explore B2B collaborations to enhance brand visibility and awareness.

Requirements / Skills:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.

• 3+ years of experience in social media management and influencer marketing.

• Strong written and verbal communication skills in English.

• Proven social media portfolio or links to relevant work.

• Creative thinker with strong attention to detail and ability to meet deadlines.

• Knowledge of Middle East market and fashion industry is advantageous.

• Proficiency in social media platforms, analytics tools, and content creation.

• Ability to work independently and collaboratively in a team environment.

Company Overview & Benefits:

• Opportunity to work with a leading lifestyle and fashion brand in Dubai.

• Engage in creative and strategic social media campaigns that reach a broad audience.

• Collaborate with influencers, media partners, and creative teams.