Prosana, a fast-growing eCommerce brand revolutionizing the sleep industry, is seeking a high-performance Google/YouTube Media Buyer to scale multi-million-dollar campaigns globally. This full-time contractor role offers complete ownership of paid search and YouTube campaigns, with the freedom to test, iterate, and scale without red tape.

Responsibilities:

• Plan, launch, and optimize Google Search, Shopping, YouTube, and Performance Max campaigns.
• Manage and expand YouTube VSL campaigns, scaling daily spend beyond $20K while maintaining performance targets.
• Execute and optimize mobile app user acquisition campaigns on Applovin, focusing on ROAS and in-app conversions.
• Continuously analyze campaign performance metrics to identify wins and eliminate inefficiencies.
• Collaborate with creative teams to refine messaging, visuals, and video performance.
• Partner with funnel builders and strategists to optimize conversion paths and enhance customer lifetime value.
• Develop and maintain efficient ad account structures to support rapid testing and growth.
• Identify high-impact testing opportunities across copy, creative angles, landing pages, and audience segments.
• Proactively engage with Google and Applovin account reps to troubleshoot issues and unlock growth levers.
• Strategically allocate media budgets to maximize return on ad spend while supporting broader acquisition goals.

Required Skills & Qualifications:

• 3+ years of media buying experience, with a strong portfolio of Google/YouTube success stories.
• Deep understanding of direct response and conversion-focused advertising.
• Highly hands-on approach—proactively seeking and acting on data-driven insights.
• Ability to switch between high-level strategy and rapid execution.
• Strong collaboration with video editors, copywriters, and funnel builders.
• Fluency in VSL-based advertising with proven success in scaling video ads.
• Proficiency in Google Ads Manager, Conversion Tracking, YouTube targeting, and willingness to learn Applovin.
• Resourceful approach with experience navigating Google support escalation channels.

Key Success Milestones:

• 30 Days: Audit all current campaigns, launch initial tests, contribute to key wins.
• 60 Days: Achieve CPA targets, scale high-performing funnels, refine reporting.
• 90 Days: Double ad spend on Google & YouTube channels while maintaining profitability.

Recruitment Process:

• Intro Chat: Initial discussion to understand experience and motivations.
• Founder Interview: Meet leadership and explore brand vision.
• Strategy Task: Analyze a campaign and present your strategic approach.
• Final Chat: Align goals and finalize onboarding.

Employment Details:

• Job Type: Full-time (Contractor)
• Remote Flexibility: Work from anywhere
• Competitive compensation with high-spend ownership