Position: Digital Marketing Lead
Location: Jumeirah Lake Towers, Dubai, UAE
Employment Type: Full-Time
Salary Range: AED 5,000 – 7,000/month (inclusive of fixed allowances)

About the Role:

We’re looking for a Digital Marketing Lead to drive strategic growth and performance for The Rufescent, the Middle East’s first and largest members-only club hotel. This role will lead paid media, influencer partnerships, marketing automation, and creative direction to fuel membership acquisition, brand awareness, and high-impact campaigns.

You’ll work cross-functionally with design, content, and events teams to execute launch strategies, optimize the CXO journey, and ensure seamless alignment between marketing and business objectives.

Key Responsibilities:

• Lead end-to-end digital campaigns (Google, Meta, LinkedIn) across paid, influencer, and organic channels.

• Optimize cost-per-lead through performance analysis and data-driven targeting.

• Manage influencer marketing partnerships and track campaign ROI.

• Oversee marketing automation (HubSpot, Marketo) and nurture lead funnels.

• Leverage BI tools (Google Data Studio, Tableau, Power BI) for marketing insights and executive reporting.

• Guide the visual branding and creative direction of all external marketing assets.

• Align marketing strategies with membership pushes, key event cycles, and product launches.

• Collaborate with cross-functional teams including content creators, designers, and agencies.

• Ensure seamless execution of brand storytelling across digital, social, and offline channels.

What We’re Looking For:

• Education: Bachelor’s degree in Marketing, Digital Media, Communications, or Business.

• Experience: 2–4 years in digital/growth/performance marketing roles; prior campaign management and influencer activation experience is essential.

• Technical Skills:

  • Google Ads, Meta Ads, and LinkedIn campaign management

  • Proficiency with marketing automation tools (HubSpot/Marketo)

  • Strong grasp of CXO journey mapping and lead generation funnels

• Analytics:

  • Skilled in querying data and using BI dashboards (Tableau, Power BI, Google Data Studio)

  • Ability to generate insights and continuously optimize marketing ROI

• Creative Vision:

  • Strong visual branding sense; able to lead external creative direction across digital and print

• Strategic Thinking:

  • Able to develop and execute integrated marketing strategies aligned with business goals, particularly for membership growth

• Soft Skills:

  • Agile, detail-oriented, and effective communicator

  • Project management and stakeholder coordination in a fast-paced environment

• Preferred:

  • Experience in membership-based platforms, event-driven marketing, or startups

  • Working knowledge of SEO, email campaigns, and online community engagement

About The Rufescent:

Located at the head of JLT, The Rufescent is the region’s pioneering Members-Only Club Hotel—spanning 160,000 sq. ft. of lifestyle spaces, panoramic dining, boutique rooms, spa, and wellness offerings. Designed by and for entrepreneurs, leaders, and visionaries, it’s not just a destination—it’s a business-meets-leisure movement. Our members thrive at the intersection of commerce, culture, and curated luxury.