A leading property developer in the UAE is hiring a Commercial Director – Marketing & Procurement to lead the full spectrum of marketing strategy and procurement functions. This senior leadership role is ideal for an experienced marketing professional with a strong background in real estate, strategic planning, ATL/BTL execution, and vendor management. You will play a pivotal role in aligning marketing and procurement initiatives with the business’s growth and branding objectives.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and execute integrated 360-degree marketing plans to support brand visibility, lead generation, and customer engagement.

• Collaborate with executive leadership to align marketing actions with organizational objectives.

• Conduct market analysis and competitor benchmarking to guide campaign direction.

ATL & BTL Campaign Management:

• Oversee ATL initiatives including TV, radio, print, and OOH, managing media buying and agency coordination.

• Lead BTL activations such as brochures, direct marketing, mall kiosks, and location-specific campaigns.

• Ensure brand consistency across all platforms and mediums.

Event & Experiential Marketing:

• Plan and execute high-impact events like property launches, agent meets, exhibitions, and customer engagement events.

• Handle complete vendor coordination, branding, execution, and budgeting in line with procurement standards.

Procurement & Vendor Oversight:

• Lead sourcing and procurement for all marketing services, including creative agencies, event firms, media houses, and production partners.

• Implement cost-effective and quality-driven vendor solutions aligned with global standards.

• Foster strong vendor relationships and ensure timely payments in collaboration with internal stakeholders.

Reporting & Compliance:

• Maintain timely and accurate reporting across marketing and procurement functions.

• Ensure all activities meet internal quality standards and governance protocols.

Requirements:

• Experience: Minimum 15 years in marketing and procurement, with at least 5 years in a senior leadership role within real estate/property development.

• Skills: Strong expertise in campaign strategy, vendor negotiations, event execution, and procurement procedures.

• Education: Bachelor’s in Marketing, Business, or a related field; Master’s preferred.

• Languages: Fluent in English; Arabic is a plus.

• Location: Must be based in UAE.

Salary:

AED 40,000 to 50,000 per month (inclusive of fixed allowances)