Kroft Realty is seeking a highly creative and analytical Social Media Marketing Specialist to lead our digital marketing efforts across key platforms including Instagram, Facebook, TikTok, and YouTube. This role requires a deep understanding of social media trends, audience engagement tactics, and tailored content strategies for the real estate market. The ideal candidate will have a proven track record in social media strategy, especially in growing brand presence and generating leads.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive social media strategies that drive brand awareness, engagement, and lead generation.

• Content Creation: Produce and oversee the creation of high-quality content (images, videos, stories) to showcase property listings and company culture.

• Community Engagement: Actively engage with followers, respond to inquiries, and build a sense of community across all social media platforms.

• Analytics and Reporting: Track and analyze social media metrics to evaluate campaign performance, making data-driven decisions to optimize results.

• Trend Monitoring: Stay current with the latest social media trends and platform updates to ensure strategies remain effective and up-to-date.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum of 3 years of experience in social media strategy, preferably in the real estate industry.

• Proven success in growing social media followings and engagement.

• Strong knowledge of social media platforms, algorithms, and best practices.

• Excellent communication and interpersonal skills.

• Proficiency with social media management tools and analytics platforms.

Preferred Skills:

• Experience with paid social media advertising campaigns.

• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.

• Understanding of SEO best practices related to social media content.

What We Offer:

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• A collaborative, innovative work environment.

• Exposure to a diverse portfolio of real estate projects.

Application Process:
Interested candidates should submit their resume, a cover letter outlining relevant experience, and samples of previous social media campaigns or content portfolios.