Act Local SEO Dubai is looking for a performance-focused Digital Marketing Specialist with expertise in paid media campaigns, particularly on Meta (Facebook/Instagram) and TikTok. This role is ideal for candidates fluent in Arabic and English who can manage full-funnel digital strategies, execute high-ROI campaigns, and analyze performance with a keen eye on iOS audience behaviors post-iOS 14.5.

Key Responsibilities:

• Plan, manage, and optimize paid digital campaigns across Meta, TikTok, and other platforms

• Continuously monitor and refine performance metrics (ROAS, CTR, CPC, CPA)

• Execute A/B testing for creatives, placements, and audience segments

• Collaborate with content and creative teams to produce high-converting ad creatives

• Implement precise tracking using Meta Pixel, TikTok Pixel, and Google Tag Manager

• Manage and allocate ad budgets based on performance goals

• Prepare and deliver performance reports with strategic insights

• Stay current with algorithm updates, platform changes, and digital marketing trends

• Tailor campaigns for mobile-first platforms with a focus on iOS users

Requirements:

• Proven experience with Meta Ads Manager and TikTok Ads Manager

• Fluent in Arabic (spoken and written); strong command of English

• Proficient in Google Analytics, reporting tools, and CRM/automation platforms

• Deep understanding of iOS privacy impacts and post-iOS 14.5 advertising strategy

• Familiarity with UTM tracking, audience retargeting, and segmentation strategies

• Strong organizational, time management, and reporting skills

Preferred Qualifications:

• Meta Blueprint and/or TikTok Ads Certification

• Background in e-commerce or lead generation campaigns

• Experience with CRM integrations, UTM parameterization, and email automation