The Senior Specialist CTC Football & Motorsport EMC will support the Sr Manager CTC Football and Motorsport in the Emerging Market Central (EMC) region by executing the short and medium-term objectives for both categories. The role will focus on delivering across key performance indicators (KPIs) while supporting the development of strategies for Football and Motorsport. You will play a key role in executing a seasonal Go-to-market (GTM) plan and maximizing growth in both categories, especially Motorsport, by planning product ranges, pricing strategies, and distribution methods.

Key Responsibilities:

• Strategy Support: Assist in the execution of adidas Football and Motorsport strategies for the EMC region.

• GTM Plan Development: Support the development and delivery of seasonal GTM plans by selecting relevant products, defining distribution and pricing strategies, and offering exclusives to key accounts.

• Strategic Alignment: Collaborate with channels and key accounts to define priorities and opportunities, maximizing business and market share.

• Master Data Management: Responsible for Motorsport article master data and system maintenance to ensure all product and campaign information is up-to-date and shared across cross-functional stakeholders.

• Range Merchandising: Oversee all aspects of range merchandising, including segmentation to meet KPIs like efficiency, productivity, and margin.

• Product Launch Communication: Drive communication across teams to report product launch updates, drops, cancellations, and delays.

• Motorsport Expansion: Support the expansion of Motorsport, working closely with the B2B department.

• Analytical Support: Provide analytics on sell-in, sell-out, margin, and product productivity, ensuring financial goals are met.

• Cross-functional Collaboration: Build and maintain strong relationships with cross-functional teams and departments to streamline the Go-to-market process.

• Ad-hoc Support: Provide ad-hoc support to the CTC team as required.

Key Relationships:

• Football & Motorsport Global and EM/Global BU teams

• Channels: B2B, Direct to Consumer (DTC), Wholesale (WHS), Key Accounts, Franchise Partners

• Brand Communications, Omni-channel, Digital Activation, and Visual Merchandising (VM)

• Marketing Operations, Supply Chain, Inbound & Demand Planning

KPIs:

• Category Range Efficiency, SKU targets, product availability, and execution excellence

• Net sales, category growth, market share growth, key franchise growth, and margin

• Compliance with EMC Ranging Milestones (RMA) and global deadlines

• Adherence to financial and product development goals

Knowledge, Skills, and Abilities:

• Passion for sports, with a particular affinity for Football and Motorsport.

• Strong consumer focus with a balanced understanding of brand and commercial aspects in building GTM solutions.

• Exposure to merchandising, assortment planning, and retail strategies, including launch calendars and sales planning.

• Proactive mindset with end-to-end thinking ability.

• Analytical skills, able to make fact-based decisions.

• Ability to work in an agile, fast-paced environment with diverse cultures.

• Strong communication (written and verbal), presentation, and facilitation skills.

• Advanced skills in MS Office (Word, Excel, PowerPoint).

• Fluent in English, with Arabic or other languages as a plus.

• Strong commercial acumen with numerical and analytical skills.

• Ability to travel domestically and internationally as required.

Education and Experience:

• University degree in business, preferably with a focus on marketing or sales.

• Merchandising experience, ideally in sporting goods, fashion, or youth culture brands.

• Experience in the sporting goods/lifestyle industry is preferred.

What We Offer:

• A diverse and inclusive work environment where individual expression is encouraged.

• Equal opportunity employer, committed to supporting diversity and inclusiveness.