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Senior Manager – AdOps Media
Majid Al Futtaim Dubai , UAE

Majid Al Futtaim is looking for a Senior Manager – AdOps Media to lead the strategic direction and execution of in-store media across digital and print channels. The role involves driving growth through media innovation, overseeing in-store media integration, and managing key performance metrics. The Senior Manager will also identify new retail media inventory opportunities and enhance media performance for advertisers.

Key Responsibilities:

  • Strategy Development:

    • Develop and execute strategies for in-store media, aligning with retail media objectives, KPIs, and market trends.

    • Lead the evolution of in-store media, identifying opportunities for growth and enhanced advertiser engagement.

  • Media Integration & Innovation:

    • Oversee the integration of in-store, on-site, and off-site media strategies, ensuring a cohesive omnichannel approach.

    • Ensure competitiveness by analyzing industry trends, emerging technologies, and advertiser needs.

    • Roll out new media inventory opportunities, including DOOH screen networks.

  • Campaign Execution & Performance:

    • Oversee end-to-end campaign execution, ensuring operational readiness and seamless delivery.

    • Develop key performance metrics and benchmarks using data insights to optimize media effectiveness.

    • Provide in-depth campaign analysis and deliver comprehensive client reporting.

  • Collaboration & Partnerships:

    • Build and maintain relationships with department heads, store managers, and partners to drive the in-store media offering.

Skills Required:

  • Bachelor’s degree in Marketing, Business, Economics, Communication, or a related field.

  • 8+ years of experience in an Ad-ops role within the media advertising industry.

  • Experience in programmatic media and retail media in-store activation.

  • Knowledge of GCC market and experience with third-party ad servers.

  • Experience in digital media and retail/e-commerce is a plus.

What We Offer:

  • Join a company with a mission to create great moments and spread happiness.

  • Work in a collaborative and dynamic environment with over 43,000 diverse colleagues.

  • Opportunities for growth and leadership development.


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