• InterSystems is seeking a Marketing Manager to create and manage integrated marketing programs that meet the local and regional business needs within the corporate marketing framework. The role includes overseeing campaigns from concept to post-campaign reporting, collaborating with regional and corporate teams, and managing budgets, marketing services, and agencies. The Marketing Manager will focus on driving awareness, increasing technology adoption, and improving internal communications, with a specific emphasis on using digital marketing tools and AI for campaign effectiveness.

Key Responsibilities:

• Develop and execute marketing plans aligned with corporate strategies.

• Manage the local marketing team and agencies, ensuring high-quality service delivery.

• Collaborate with sales teams to maximize customer success, engagement, and advocacy.

• Generate leads and support marketing services for customers and partners.

• Manage digital marketing campaigns, including SEO, Google Ads, and social media.

• Oversee website content updates and increase website traffic through campaigns.

• Organize and manage local events and industry participation.

• Ensure accurate contact databases and compliance with GDPR and local regulations.

• Report on performance and contribute to planning and feedback processes.

Qualifications:

• 5+ years of experience in marketing communications, preferably in health informatics or software technology.

• Proven experience in executing integrated marketing campaigns and managing marketing agencies.

• Strong knowledge of digital marketing tools and strategies, including SEO, Google Ads, and social media platforms.

• A relevant degree or equivalent industry experience is required.

About InterSystems:
InterSystems is a global software company that develops innovative technologies used in healthcare, finance, and other industries. The company is committed to delivering superior performance and efficiency in its solutions, helping customers achieve their business objectives.