Job Title: Digital Marketing Specialist

Job Description:

We are looking for a Digital Marketing Specialist to lead and execute innovative campaigns across digital platforms, with a strong focus on performance marketing, user engagement, and conversion optimization. This role is ideal for a data-driven marketer who can blend creativity with analytics to boost online visibility and drive revenue growth.

As a key part of our marketing team in Dubai, you will be responsible for designing, implementing, and optimizing campaigns across web, SEO/SEM, social media, email marketing, and digital advertising channels. Your goal will be to deliver measurable results, improve customer acquisition funnels, and elevate our brand’s digital presence.

Key Responsibilities:

• Plan and execute all digital marketing initiatives including SEO/SEM, email marketing, display advertising, and social media campaigns

• Design, develop, and maintain our company’s social media presence

• Track and analyze campaign performance against key metrics (KPIs and ROI)

• Identify growth trends and use insights to optimize budget allocation and performance

• Generate innovative marketing ideas and implement A/B testing strategies

• Collaborate with web developers and designers to create optimized landing pages and improve user experience

• Evaluate and enhance customer journeys and conversion funnels across platforms

• Work closely with external vendors, agencies, and partners to execute campaigns

• Stay updated with emerging digital technologies and make strategic adoption recommendations

Key Skills & Competencies:

• Strong expertise in SEO/SEM, PPC, and social media marketing

• Experience with A/B testing, conversion rate optimization (CRO), and analytics tools

• Proficiency in Google Analytics, Google Ads, Facebook Ads, and marketing automation platforms

• Ability to create compelling content that engages, informs, and converts

• Basic knowledge of HTML, CSS, and JavaScript for landing page optimization

• Strong communication, creativity, and analytical thinking skills

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field

• 3–6 years of proven experience in digital marketing, preferably in a similar industry

• Certification in Google Ads, Facebook Blueprint, or HubSpot is a plus

• Experience working with ad-serving tools and marketing CRMs

Preferred Candidate:

• Years of Experience: 3 – 6 years

• Location: Dubai, United Arab Emirates

• Gender: Male

• Education: Certification or diploma in a relevant field

• Career Level: Mid Career