Job Title: Digital Advertising & PPC Specialist

Job Description:

We are looking for a Digital Advertising & PPC Specialist to lead the strategy, execution, and optimization of our paid media campaigns. This full-time role involves managing multi-channel digital advertising efforts, analyzing performance data, and ensuring maximum return on investment (ROI) through strategic planning and execution.

Key Responsibilities:

• Develop and implement multi-platform paid media campaigns to drive traffic, leads, and conversions.

• Optimize Google Ads, Facebook Ads, LinkedIn Ads, Twitter, Snapchat, and TikTok for maximum reach and effectiveness.

• Leverage data analytics tools such as Google Analytics, Google Tag Manager, and ad management platforms to enhance campaign performance.

• Conduct A/B testing and performance analysis to refine ad strategies and increase conversion rates.

• Work closely with internal stakeholders to provide campaign progress reports and insights for continuous improvement.

• Research and identify new advertising opportunities to stay ahead of industry trends.

• Maintain budget control and forecasting for efficient ad spend across various platforms.

Requirements:

• Minimum 3+ years of experience managing paid search, display ads, and social media campaigns.

• Strong proficiency in Google Ads, Facebook Ads, and programmatic advertising tools.

• Hands-on experience with SEO, Google Analytics, and conversion rate optimization (CRO).

• Ability to manage multiple projects under tight deadlines in a fast-paced environment.

• Strong analytical skills and a data-driven approach to digital marketing strategies.

• Google Ads Certification or relevant industry certifications are a plus.

Personal Attributes:

• Results-driven with a strong focus on performance metrics.

• Detail-oriented with excellent organizational skills.

• Strong communication and teamwork skills.

• Proactive mindset with a passion for continuous improvement.

Bonus Skills:

• Experience with A/B testing tools and conversion tracking.

• Knowledge of SEO best practices to align paid ads with organic strategies.

• Ability to forecast and optimize ad budgets efficiently.