Course is seeking a Social Media Specialist to manage and grow its social media presence in Al Ain and surrounding regions. This full-time, on-site role focuses on creating engaging content, monitoring channels, analyzing performance, and enhancing brand visibility in alignment with the company’s communication goals.

Responsibilities:

• Develop, implement, and manage social media strategies tailored to the Al Ain audience.

• Create and schedule content (posts, stories, videos) across Facebook, Instagram, Twitter, LinkedIn, and TikTok.

• Monitor social media channels daily for trends, feedback, and engagement opportunities.

• Respond promptly and professionally to comments, messages, and inquiries.

• Collaborate with marketing and communication teams to maintain brand consistency.

• Analyze social media metrics and prepare performance reports.

• Stay updated on social media trends, tools, and best practices in the UAE.

• Support online campaigns and events through social media promotion.

• Ensure all content complies with company policies and UAE regulations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communication, or related field.

• Minimum 3 years of experience managing social media for brands or organizations.

• Strong knowledge of social media platforms and digital marketing tools.

• Excellent written and verbal communication skills in English and Arabic.

• Ability to create creative, culturally relevant content for Al Ain audiences.

• Proficient in social media analytics and scheduling tools (Hootsuite, Buffer).

• Knowledge of UAE social media regulations and etiquette.

• Strong organizational and multitasking skills.