Coty MEA is seeking a Regional E-Commerce Manager to drive growth and strategic partnerships across online retailers and platforms in the MEA region. This high-impact role requires a blend of strategic thinking and operational excellence, focusing on eCommerce growth, portfolio optimization, and campaign management. The ideal candidate will be experienced in the MEA markets (with a strong focus on Turkey), data-driven, and passionate about the beauty industry. The role requires managing relationships with key platform partners, optimizing assortments, and leading trade investments while delivering against key performance indicators.

Responsibilities:

• Contribute to eCommerce growth with a resourceful and entrepreneurial mindset

• Build and manage relationships with key online retailers and platform partners in MEA

• Take a data-driven approach to optimize assortment and portfolio strategy

• Analyze promotional effectiveness and develop impactful plans to drive sales

• Use eCommerce traffic models to reverse-engineer sales targets and influence traffic drivers

• Negotiate and manage trade investments to maximize mutual value and identify opportunities for reinvestment

• Own and lead the Platform Master Plan and campaign calendar, ensuring early detection of underperformance

• Deliver on KPIs, including revenue, traffic, forecasting, campaign execution, and event performance

• Conduct market scans and competitor analysis, providing actionable insights

• Identify and onboard new platforms and growth opportunities within the MEA eCommerce space

• Organize and lead top-to-top meetings with customers, providing strategic and tactical support

Skills Required:

• Minimum of 5 years of experience in eCommerce, with a focus on MEA markets (Turkey experience is essential)

• Proven success in managing key online retailers/platforms and driving revenue growth

• Strong commercial acumen and the ability to deliver ROI and drive customer outcomes

• Highly analytical, with the ability to translate data into actionable insights

• Experience with eCommerce traffic generation and performance marketing channels, especially Search

• Skilled in project and campaign management, with the ability to manage multiple priorities

• Excellent interpersonal and communication skills, with the ability to lead cross-functional teams and external partners

• Proactive self-starter with an entrepreneurial spirit and problem-solving mindset

Company Overview:
Coty is a global leader in beauty, focused on delivering high-quality, innovative products to consumers. With a strong presence in the MEA region, Coty builds strategic partnerships with online retailers and platforms to ensure growth and market leadership. The company combines creativity, business strategy, and performance marketing to drive success in the digital space.

What’s in Store for You:

• Competitive salary and benefits package

• Opportunities for career growth and advancement within a global organization

• A dynamic work environment that fosters innovation and strategic thinking