Midea Group is seeking a dynamic and results-oriented Product Manager – REF to lead product planning, development, and execution for the refrigerator category across the Middle East region. This is a full-time, on-site position based in Dubai, ideal for a candidate with strong marketing insight, quantitative acumen, and industry expertise in home appliances.

The ideal candidate will have a deep understanding of consumer behavior, product trends, and channel dynamics, with a proven track record in product marketing, channel collaboration, and sales enablement. You will play a pivotal role in shaping product lineups, driving marketing initiatives, and supporting sales growth in close coordination with distributors and cross-functional teams.

Key Responsibilities:

• Conduct product value assessments and competitor benchmarking.

• Analyze trends across the Middle East and build data-driven product lineups.

• Lead and execute marketing and product-related activities via distributors, including pricing, product positioning, USP creation, and go-to-market planning.

• Collaborate with design, content, sales, and marketing teams to align on execution.

• Assist sales management with sales and channel penetration strategies.

• Coordinate with distributor teams to drive marketing and retail initiatives.

• Communicate product vision and value to channels and develop sales support tools.

• Monitor inventory across all channels and ensure consistent product availability.

• Track and report sell-out data across channels.

Required Skills & Qualifications:

• 7–8 years of experience in product management, marketing, or channel management within the home appliances industry, preferably in the Middle East.

• Experience managing refrigerator category products is a strong advantage.

• Strong analytical skills and familiarity with market and consumer insights.

• Proficient in Microsoft Office and relevant marketing/product management tools.

• Excellent communication skills in English; digital marketing skills are a plus.

• A degree in Marketing, Communications, or a related field is preferred.

About the Company:
Midea Group is a Fortune Global 500 company and a global leader in consumer appliances, robotics, and automation. The Dubai-based Midea Consumer Appliances DMCC serves as the Regional Headquarters for the Middle East, Europe, Africa, and CIS markets. The portfolio includes renowned brands like Midea, Toshiba, Eureka, and Master Kitchen.

With 55 years of manufacturing excellence, Midea is committed to delivering human-centered technology and innovative solutions. The company values agility, creativity, and talent development and offers continuous training, career growth, and a collaborative work culture.

Company Website:
https://www.midea-group.com/