A leading company in Abu Dhabi is seeking a Customer Data Analyst to drive data-led marketing campaigns, enhance guest experiences, and transform customer insights into targeted engagement strategies. The role is ideal for candidates with strong analytical, technical, and CRM campaign management experience.

Key Responsibilities:

• Lead and execute targeted, multi-channel digital campaigns.

• Create and automate personalized communications across digital platforms.

• Conduct A/B testing and campaign performance analysis.

• Segment customer data and build predictive models to enhance retention and engagement.

• Monitor CRM performance and provide actionable recommendations.

• Ensure all communications follow brand and legal standards.

• Collaborate with cross-functional teams to align insights with business goals.

• Oversee data accuracy and integration across systems.

• Use tools like SQL, Excel, Power BI, and Google Analytics for reporting and dashboarding.

• Stay updated on industry trends and contribute to AI-driven personalization strategies.

Skills & Experience:

• Bachelor’s degree in IT, Computer Science, Data Analytics, Statistics, Business, or AI.

• Hands-on experience with CRM tools (e.g., Salesforce, Adobe Campaign, Emarsys).

• Proficient in Google Analytics and BI platforms (Power BI, Tableau).

• Familiarity with AI-driven marketing tools and automation.

• Strong skills in segmentation, targeting, and digital campaign optimization.

• Technical understanding of HTML/CSS for digital communications.

• Fluency in English and Arabic (spoken and written).

• Excellent planning, stakeholder engagement, and project management abilities.

Job Type: Full-time
Work Arrangement: On-site
Date Posted: May 8, 2025