VML is a world-leading creative agency that merges marketing, consulting, and technology to deliver powerful brand experiences. Formed by the merger of VMLY&R and Wunderman Thompson, VML operates across 150+ offices in 64 markets with more than 30,000 professionals globally. The agency specializes in end-to-end solutions across communications, commerce, CRM, CX, data, and digital transformation.

About the Role

VML is hiring an Analytics & Insights Lead to drive marketing performance visibility and effectiveness across teams. This hybrid role will be the central authority for data consolidation, marketing analytics, and actionable reporting, enabling teams to align on key performance indicators and focus efforts on measurable outcomes.

Key Responsibilities

Data Consolidation & Storytelling

• Aggregate and reconcile performance data across marketing platforms (media, CRM, web, campaigns)

• Build a unified, accurate, and consistent data view for stakeholders

• Present data-driven insights that inform marketing decisions

Insight Generation

• Analyze trends and campaign performance across customer journeys

• Identify areas of inefficiency or opportunity within the marketing funnel

Cross-Team Collaboration

• Act as the embedded analytics partner for Marketing, Product, Media, and Data teams

• Liaise with CRM, Martech, and analytics partners to ensure aligned measurement

Governance & Accountability

• Drive consistency in KPIs, reporting definitions, and metrics

• Challenge assumptions and support evidence-based decision-making

Performance Reporting

• Develop dashboards, scorecards, and ad hoc reports

• Support quarterly business reviews, post-campaign evaluations, and leadership updates

Key Qualifications

• Minimum 5 years’ experience in marketing analytics or performance reporting

• Strong understanding of marketing KPIs across digital, CRM, and media channels

• Experience with visualization tools (Power BI, Tableau) and analytics platforms (GA4, Adobe Analytics, AppsFlyer)

• Working knowledge of attribution models, A/B testing, and conversion tracking

• Excellent stakeholder management and communication skills

• Ability to simplify complex data and provide actionable insights

What Success Looks Like

• A single source of truth for marketing performance

• Optimized campaigns backed by clear evidence

• Leadership confidence in performance reporting and data accuracy

• Team focus on meaningful metrics and impact

Why Work at VML

• Be part of a global network shaping the future of marketing

• Work in a hybrid, collaborative environment with creative and tech talent

• Opportunity to grow across consulting, data, and digital transformation functions

• Inclusive culture that values connection, innovation, and belonging

Workplace Type

Hybrid – 4 days in-office average. Flexibility and accommodations available upon discussion.