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Visual Merchandising Executive
Guerlain Dubai , UAE

Guerlain, a global leader in luxury perfumes and cosmetics, is looking for a Visual Merchandising Executive to join its Dubai team. The role involves adapting global visual merchandising strategies to local markets, managing planograms, overseeing store openings, and ensuring consistent brand representation across all retail channels. The ideal candidate will have a background in visual merchandising within the beauty industry, strong organizational skills, and the ability to drive brand excellence.

Key Responsibilities:

  • Adapt global visual merchandising guidelines to local markets in boutiques, department stores, chain stores, and pop-ups.

  • Create and maintain planograms for all product categories to maximize sales.

  • Track, analyze, and report on the performance of visual merchandising initiatives.

  • Manage POSM forecasting and orders for store openings and product launches.

  • Oversee visual merchandising execution for new store openings in collaboration with HQ and local teams.

  • Monitor and manage the visual merchandising budget for cost efficiency.

  • Act as a brand guardian, ensuring alignment with Guerlain’s visual identity and standards.

  • Lead, support, and train local visual merchandising teams.

  • Coordinate with HQ and regional teams on merchandising projects, requests, and masterclasses.

  • Implement visual merchandising strategies in spas, ensuring consistency with campaigns.

  • Oversee local production of visual merchandising materials to maintain quality and timely delivery.

Qualifications & Skills:

  • Bachelor’s degree with 3–6 years of experience in visual merchandising.

  • Previous experience in the perfume & cosmetics industry in the region is a plus.

  • Strong organizational skills, attention to detail, and a “can-do” attitude.

  • Energetic, enthusiastic, confident, and proactive.

  • Fluent in English; French & Arabic proficiency is a plus.

  • Proficiency in MS Office (Word, PowerPoint, Excel).

  • Strong communication and collaboration skills.

About the Company:
Guerlain is a prestigious French luxury brand with a legacy of excellence in perfumes, cosmetics, and skincare. As part of the LVMH group, Guerlain is recognized worldwide for innovation, elegance, and craftsmanship. The brand combines tradition with modernity to deliver premium beauty experiences while staying true to its values of creativity and excellence.

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