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Tencent is seeking a strategic and driven User Growth Manager to lead user acquisition and engagement efforts for gaming products across the EMEA region. Operating from Dubai, this full-time, on-site role sits within Tencent’s Technology Engineering Group (TEG)—a critical arm of the business responsible for R&D infrastructure, data center operations, and user support services.
As a User Growth Manager, you will play a key role in driving Tencent’s international gaming expansion, developing market strategies, fostering local partnerships, and executing data-informed user acquisition campaigns. You will coordinate with global and regional teams to localize operations and enhance the visibility of Midasbuy, Tencent’s digital content platform.
Key Responsibilities:
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Market Strategy Development: Formulate and lead user growth and localization strategies based on market trends, user behavior, and product goals.
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Cross-Functional Team Collaboration: Align regional teams and HQ stakeholders on implementation priorities and ensure smooth, effective campaign execution.
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Local Partnerships & Operations: Build partnerships with local game developers, KOLs, media platforms, and payment service providers. Explore both organic and paid acquisition channels.
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User Experience & Localization: Customize product experiences for local users, implement region-specific marketing campaigns, and optimize user engagement strategies.
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Operational Support: Manage campaign execution, payment solutions, and customer service coordination with local teams and vendors.
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Market Insights & Reporting: Deliver timely market research, competitor analysis, and performance reports to inform internal business decisions.
Qualifications & Skills:
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Education: Bachelor’s degree or higher in Marketing, Business, or a related field
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Experience: 4+ years of experience in user growth, digital marketing, or gaming operations; previous work in overseas markets is a plus
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Market Knowledge: Strong familiarity with the EMEA gaming and digital content landscape; experience working with Turkish or Arabic markets is highly desirable
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Analytical Tools: Proficiency in Google Analytics, Mixpanel, or similar data analysis platforms
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Languages: Fluency in Turkish or Arabic required; English proficiency is essential; Mandarin Chinese is a plus
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Soft Skills: Strong teamwork and communication skills; capable of managing high-pressure tasks in a global, fast-paced environment
Why Join Tencent?
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Be part of a global digital entertainment powerhouse
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Lead regional user growth strategies with high impact
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Thrive in a collaborative, innovative, and international team culture
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Competitive salary and benefits package
